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Public Relations and the KISS Principle: Keep it Simple, Stupid!

…most part, hit everything that needs to be said and get to the point faster. Your client (and teammates) will appreciate it. Stay visual: Working on a blog post? Opt…

Starting My First Job in the Middle of a Global Pandemic

…helped give me a little more perspective and take time to enjoy smaller things now that my time is more limited. In preparation for this blog post I tidied up…

PR intern desk setup

19 Years and 135 Days Since This PR Agency Entered Asia (But Who’s Counting?)

The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. This blog celebrates the looming 20-year…

Newspaper article about Silicon Valley and Beijing

A Twist of Fate: How I Found My Place at The Hoffman Agency

…a little more on social media and read through multiple blog posts. I didn’t know much about PR, but I was eager to learn. To be completely honest, I had…

Woman in white dress standing by tree and blue water

Beyond the Likes: A Content Creator’s Path to PR Adventure

…shock, I discovered that my blog post titled “My Life as a High Schooler in California” had received over 1,000 likes and 50 comments. That moment marked the beginning of…

Woman holding phone

A Country in Dire Need of a Crisis Communications Plan

…110,000 valuable buildings. L’Aquila, Italy post 2009 earthquake of magnitude 6.3 (Image via) Following is an overview of the Italian government’s response to the crisis and the long-term consequences of…

L'Aquila, Italy - crisis communications plan