The Answer to Chaos in the PR Industry
Cross-posted from Ishmael’s Corner By Lou Hoffman I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession…
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Being the T Professional (and How Being One Can Help Your Career)
By Deborah Giam The Hoffman Agency, Singapore “If it works for Charlie Munger, then it could work for anyone.” When I sat down to write this blog post for our…
Make Media Coverage Analysis Part of Your Communications Must-do List
…up-and-coming trends in the market. It would certainly take more than one blog post to analyze the full scope of Baidu’s media coverage. But taking Baidu as an example, we…
Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day
By Lou Hoffman, CEO of The Hoffman Agency Cross-posted from Ishmael’s Corner Today we publicly announced that the country of France is now a client. France’s international economic development agency,…
Industry Recognition Matters
This blog is cross-posted from Ishmael’s Corner. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the…
Building bridges across and beyond the Hoffman offices
…I could include in this blog post. As they say, a picture is worth a thousand words. I have selected some highlights below as a wrap-up. Similar to Hoffman’s Hong…
