Storytelling vs. Corporate Speak — The Ultimate Showdown
…is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of storytelling to make our content…
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It’s Time to Get into the Content Driver’s Seat: How the Media Landscape is Changing
…alert them about informative thought leadership on the company’s blog. Sam Diaz, director of Content Creation at Blanc & Otus, formerly with ZDNet, the Washington Post and the San Jose…
Reaching Out is Key: How I Entered the PR World
…experience so far. I have had the opportunity to write pitches, abstracts, blog posts, speak to people connected to the agency from all over the world and most of all,…
7 Ways You Can Help Your PR Agency Achieve Great Results
…for communicating beyond their corridors. By developing and harnessing “owned” media such as company blog posts, infographics, bylines and social media pages, you can build brand credibility and content that…
The Art of the First-person Essay: Part II
By: Colby Reade, APR The Hoffman Agency, Portland-Vancouver Last week, Colby wrote a post about the use of first-person essays by individuals as powerful tools to connect with an audience….
PR Lessons from the 2014 San Francisco Giants
…studying the analytics from a blog to best map out a post, it is crucial that we take the time to ensure we are providing the highest quality work. Emphasis…
