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Billboards from Around the World

A Lesson in Branding from The Hoffman Agency In an effort to think critically about the way branding works, we will be taking an occasional break from the text-heavy blog

Business Across Borders – Doing International PR for HYSTA

…we can create a beautifully orchestrated media event. HYSTA just happens to be one of these examples. A while back, we wrote a blog post on Hoffman’s work for the…

Diversity

…can read exactly what we have committed to on our Agency blog, but it boils down to intentionally fostering a diverse workforce, actively developing an inclusive culture, and promoting diversity…

The 12 Stages of a PR Professional’s Day

…Image via     7. But it’s OK. Caffeine will pull us through. Image via     8. Even when the boss asks for a blog post by EOD ……

The Answer to Chaos in the PR Industry

Cross-posted from Ishmael’s Corner By Lou Hoffman I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession…

Being the T Professional (and How Being One Can Help Your Career)

By Deborah Giam The Hoffman Agency, Singapore “If it works for Charlie Munger, then it could work for anyone.” When I sat down to write this blog post for our…