“In PR, You Never Give Up”
…postgraduate study at the University of Birmingham. The professor truly inspired my interest. We developed a marketing communication campaign for “Green & Black,” a UK chocolate brand. During the “campaign,”…
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Social Media
…companies recognize LinkedIn as a particularly valuable platform. But we don’t believe in posting content and calling it a day. For example, we have found mini posts of less than…
The Connection Between Anecdotes and Storytelling in Business Communications
Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications….
My Draft Picks: Top Social Media Tools
…you’re tasked with managing multiple Twitter accounts, TweetDeck is a great time-saver. Draft up all of your content at once, upload and schedule a time to post and you’re done….
The Worst Customer Service Narrative in the History of Branding
Cross-posted from Ishmael’s Corner By Lou Hoffman In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get…
How Elon Musk built global brands with zero marketing
…investigate the issue, postpone the launch by a month or two, and distribute an official, carefully crafted press release, Musk let the world know with a series of tweets: And…
