90 Days Down and I’m Sticking Around: Five Secrets to Succeeding in Tech PR
…but it doesn’t always look good to a client. No matter how many posts you have to schedule on Sprout, take the time to review everything. Are the time and…
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Keep Your Audience on Your Side: 3 Tips to Crisis Communication on Social Media
…world, at the end of the day, there are people behind those tweets and posts you’re reading. So while it’s natural to be defensive about negative comments targeted at your…
A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness
…#1 It’s launch week and your client dropped a brand new lipstick; however, one customer posted complaints on Twitter about quality issues, such as black (or moldy) specks or not…
My Encounter with the Singapore Political Process
…posts on his experiences beyond today’s post. Stay tuned. – Lou My Encounter with the Singapore Political Process I was sitting in a sidewalk café on Singapore’s Orchard Road when…
Careers
…media and digital ads to corporate blogs, we’re channel-agnostic. The common thread behind these real stories is the people developing them. Everyone Matters. If we only had one word to…
When It Comes to Social Media, Hoffman China Wins Big
…the way it is shaping global communications. In PR, we still straddle the worlds of traditional media (print and broadcast) and Web media (blogs, vlogs, Facebook, Twitter). Coming to grips…
