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How to Set Up a B2B Facebook Advertising Campaign

…Facebook with detailed targeting Detailed targeting allows you to advertise to people based on Facebook’s pre-set categories, typically including details like location, age, employer and interests. For our campaign, we…

b2b facebook ads targeting

This Week in PR: November 20, 2015

…favorite PR blog posts and articles from this week: It’s impossible to browse the Internet for five minutes without running into some current presidential campaign news. But how were campaigns…

This Week in PR

IHOP in a Sticky Mess over Racy Tweet

…offended by this comment? Avoid major trigger topics: These are posts in categories that consumers are hypersensitive to, such as sexism, racism or politics. Would you feel comfortable bringing this…

Jeopardy! Champ Shakes Up Status Quo. Why You Should, Too.

…much on the categories he knows too little about. Thus the $5 wager on a sports category. He also jumps around from category to category to confuse his competitors and…

how jeopardy inspires creative communications

This Week in PR: November 13, 2015

…team’s favorite PR blog posts and articles from this week: While many celebrities and politicians celebrated Veterans Day with an Instagram post or important speech, PRNewser paid tribute by listing…

This Week in PR

PR Tips to Improve Your Personal Brand

blog or find a blogger that accepts guest posts. You can also post Tweets or status updates that offer your point of view. Once your audience recognizes you as a…

The word "Brand" written in an open notebook