Six Steps To Make Sure Your PR Pitch Hits the Mark
…list of 200 potential reporters and bloggers that at one point or another wrote something relevant to your news. Reality check! There is no way you can effectively tailor your…
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Building True Media Relationships—From the Ground Up
…art of building true relationships is a bit harder. It all comes down to this: editors, reporters and bloggers are real people. They have families, friends and lives. I think…
How to trick-or-treat on Instagram
…the same crafty nature. In fact, the social campaign will extend to Target’s Pinterest as well as its company blog, called “A Bullseye View.” Both outlets will also feature some…
A New Year: Lessons Learns and Goals Ahead
…terms of creativity.” – Jacqueline Meyler, Canada “Double our client’s blog traffic by the end of 2015. More generally, I’m also striving to be a trusted mentor to those whom…
Creativity: Simple Ways to Step up Your Game
…an eye on other brands’ news. Random campaigns, events, blogs, etc., can often spark unexpected ideas and unleash that inner creativity. Reading the news is undoubtedly important, but don’t forget…
Media Lists: The Love-Hate Relationship
…say: Yes. I’d love to set up a call with [insert client name here]. After reading my colleague’s blog on practicing slow PR, it got me thinking. As important as…
