The Art of the Byline — Creating Stand-out Thought Leadership for Clients
…anyway, so you might as well get it out there and save some time. Map out an ed-cal. Once you’ve secured a publication’s interest and determined the posting schedule, work…
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The Changing Landscape: Journalism and Media
By Shingo Nomura The Hoffman Agency The Washington Post’s recent article, “Why the PR industry is Sucking Up Pulitzer Winners,” published on April 20, caught my eye. The article discusses…
5 Unique Ways to Zap Some Spirit into Your Company Culture
…posted the photos on Hoffman’s Instagram account. The group with the most “likes” by the end of that day took home the grand prize. This is a great activity for…
Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask
Cross-posted from Ishmael’s Corner By Lou Hoffman The Hoffman Agency, San Jose The influence of journalists remains as important today as when I started in the communications business. While the…
Using Broadcast Media’s Power to Fight Climate Change
…what we achieved: Positioned WWF-Singapore as an advocate for climate change from visibility generated by global, regional and local broadcast channels. Outlets included Guangzhou TV, The Weather Channel, Huffington Post…
Cultivating Agency–Client Relationships That Go Deeper Than Procurement
Cross-posted from Ishmael’s Corner By Lou Hoffman Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person…
