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Storytelling, Public Relations and Technology – Showing our Families the Ropes

…check back on the blog next week to see what happened when we put our families through their paces with a crisis communications exercise. Haley Dowell interviewing her mother, Stephanie…

Five things PRs can learn from improv

…engaged as they will recognise the reference. The same strategy works for storytelling in blogs or articles of any kind. Create a theme or a frame, something that reoccurs within…

PR and Improv

HA Jamz Two-week Wrap-up

By Shereen Masoud-Jointe, Senior Account Executive (Europe) It’s been a while since we last convened on the blog over our mutual love of jamz, but that just means that we…

Taking control of the narrative — After all, it’s my story!

…employees via Hoffman’s blog helped me to decide that this was the right place. I felt that at Hoffman, I had the liberty to ask all the hard questions upfront!…

Shipra Skula WFH desk setup

Unconventional paths to PR: How did we all get here? (Part 2)

…into the second category as they leverage transferable skills from their past experiences to become well-rounded B2B tech PR professionals. This is part two of our exclusive blog series showcasing…

tiffany chan

How We Roll in Asia, The First 20 Years

Creating a timeline covering 20 years is fraught with peril. On the pragmatic side, how much does anyone really remember from, say, 1999? If we had known back in 1996…

Hoffman Agency Collage