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Korea

LET’S CONNECT Hoffman Korea Are you up ↑ to the challenge? As a global lifestyle and technology trendsetter, Korea doesn’t stand still for long. As we write this, the government…

Japan

LET’S CONNECT Hoffman Japan A unique and ✥ open-minded ecosystem Japan is part of our founding story. Back in the dot-com bubble era, a young PR man named Lou Hoffman…

Going Wide: How Hoffman Branches Beyond Tech Communications

…of the school in our communications approach. Our first piece of coverage (in the South China Morning Post) focuses on inspirational parent governors at Kellett. The three-quarter page story clearly…

branching beyond tech communications

From Singapore to San Jose: A Look at PR across Continents

…Singapore. (You can find out how that turned out here.) And now (much to my parents’ relief) I’ve landed my first post-graduate job at Hoffman’s headquarters in San Jose. Since…

PR across continents

#Seahawks are #Winning the #SocialMedia #Superbowl

…out content that is extremely community-focused, likeable and share-worthy. Just check out this cute dog in fan gear. This post alone had 14,400 likes!   They also do an excellent…

super bowl social media

Nonverbal Communication Checklist – Valentine’s Day Edition

…someone. PR Advice? During an in-person interview, follow the acronym SOFTEN to evoke positive body language: Smile Open Posture Forward Lean Touch Eye Contact Nod   Tone Image via Tone…