Singles Day
…posted tweets on their Weibo and encouraged followers to retweet it. Some of them even invested money to run advertising campaigns on social media. In addition, many media and KOLs…
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A Social Media Dictionary:
…Some Hoffmanites (and maybe some of you reading this post) have wanted to get accounts on Chinese social networks such as Weibo, but have been concerned about the language barrier….
Using Storytelling to Revitalize the Local Economy: Japan’s Kumamon Craze
…to provide information that might lead to Kumamon’s whereabouts. Witnesses were encouraged to share photos of Kumamon-sightings via SMS, and “Missing Persons” posters were placed all over the region. In…
Target Misses the Target in Responding to Massive Security Breach
…right. Update: Target has since resolved its technical mishaps and has posted a page including a video response from Gregg Steinhafel, Target President and CEO. You can view…
To Dump or not to Dump, That is The Question
…more in-depth look at the history and analytics behind the challenge, plus a few thoughts on its success, check out this post by Isabelle Lim out of Hoffman’s Singapore office….
When Your Friends Aren’t Football Fans: A Lesson on Knowing Your Audience
…to mine. After winning a brutal championship game in my adult recreation football league, I posted this picture to Instagram to celebrate. Notice the first hashtag? When I got to…
