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How a First-Gen Student Navigates Post-Grad

…all the doors I’ve had to close in my life, this one by far is the hardest. With an increasing amount of anxiety overwhelming me about my post-grad future, I…

Lauren Ruiz graduation picture

The Short, but Winding Road: How My Chaotic Start to Post-Grad Life Led Me to Hoffman

…work at the rec center and podcasting for the school paper. Call it fate or luck, but things came full-circle, and I ended up at Hoffman post-grad. As is the…

Man standing on football field holding his hands in the shape of an O.

What the Heck is a “Word Visual”

…Words in an Existing Visual Literally anything with writing on it becomes a candidate for this technique: Books Posters Billboards Movie posters Signs Even a soda can (more on this…

Responsible B2B Social Media Strategy during a Global Crisis

…joking or misleading content (such as April Fool’s Day) Stop posting evergreen content that feels less relevant during these unprecedented times Continue posting about company blogs, CSR efforts, news/press releases,…

coronavirus crisis comms

The New Journalism: What the Media Industry Evolution Means for PR Pros

…is PR. Yet the business models have changed, sparking a digital Darwinism, where only the properties that can attract and monetize readers will survive. Today’s media and blogging properties are…

Changes ahead in Journalism