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Prioritising Wellbeing: Agency Support for Individual Happiness

…much as I do. “When it arrived in its colossal box, I was out, and she was home. My wife sent me photos of Poppy sitting in front of it,…

Harry Potter and the Cursed Child

B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world

…its employees. Home sweet home? It’s not the location that counts, but the result. Ina Rohe, Associate Director, The Hoffman Agency “If I want to network or have a coffee…

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Thailand

…the nation pursues far-reaching plans to become a center for the digital economy and tech innovation. Home to a substantial population of digital natives, the country is undergoing rapid transformation….

A Country in Dire Need of a Crisis Communications Plan

…occurred at 3:32 a.m., killing 309 people and leaving 70,000 residents without a home. L’Aquila is known for its historical monuments, but the disaster did not spare them, damaging roughly…

L'Aquila, Italy - crisis communications plan

Sifting Through Journalists’ Gripes and Grumbles for PR Lessons

…than stories about homelessness and healthcare.” PR Upshot: Story pitches with an entertainment dimension increase the probability for success. This doesn’t mean you need industrial-grade humor a la Conan O’Brien….

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

By Lauren Lee, Account Manager, Hoffman Hong Kong Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange. And yet, Airbnb has now…