Search Results: blog/home

B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world

…its employees. Home sweet home? It’s not the location that counts, but the result. Ina Rohe, Associate Director, The Hoffman Agency “If I want to network or have a coffee…

Black and white digital background stock image

Thailand

…the nation pursues far-reaching plans to become a center for the digital economy and tech innovation. Home to a substantial population of digital natives, the country is undergoing rapid transformation….

A Country in Dire Need of a Crisis Communications Plan

…occurred at 3:32 a.m., killing 309 people and leaving 70,000 residents without a home. L’Aquila is known for its historical monuments, but the disaster did not spare them, damaging roughly…

L'Aquila, Italy - crisis communications plan

Sifting Through Journalists’ Gripes and Grumbles for PR Lessons

…than stories about homelessness and healthcare.” PR Upshot: Story pitches with an entertainment dimension increase the probability for success. This doesn’t mean you need industrial-grade humor a la Conan O’Brien….

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

By Lauren Lee, Account Manager, Hoffman Hong Kong Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange. And yet, Airbnb has now…

Industry Newborn Excited for Growing Up

…I am someone who likes to spend a lot of time with my fiancé — whether simply at home or doing some type of safe and socially distanced activity. I…

Aliza Bolliger graduation picture