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Creativity in PR: Too Focused on the Big Idea?

…need for creativity in public relations Take a media relations campaign, for example, or ongoing content creation for a corporate blog. While there will certainly be some key themes within…

Transforming from an Individual Contributor to a Team Player

…an agency environment. I knew building my career in PR needed an encouraging workplace. As I scrolled through the blogs shared by previous interns, one common theme emerged — the…

Visual Storytelling: A Critique of Mashable’s Maps Montage

By Rebecca Lansdell The Hoffman Agency, Hong Kong As Katie from our San Jose office recently pointed out in a blog post on effective PR pitching, journalists don’t write stories…

Consultant sénior ou Responsable de comptes – RP Tech B2B

…contenus qualitatifs à des fins diverses (blogs, communiqué de presse, avis d’expert, études de cas, awards) et ferez preuve d’une grande attention aux détails, en adaptant le contenu aux différents…

What AI needs…

…sitting. So we end up drowning in dots: Ten routes for a blog post Fifty headline options Pages of “insights” from the same dataset The scarce resource is no longer…

Generative AI

Talent Acquisition

…Global Officer Asia Pacific Solving Pain Points Talent Acquisition Startups Multiple Markets Building the Brand Attribute of Innovation Helping Non-tech Companies Tell Tech-led Stories The B2B Blog with Zero Traction…