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Welcome to the Global Bazaar

Image via @nisudapi By Stephen Burkhart The Hoffman Agency, San Jose Welcome to our new meeting place. Technically, it’s the new Hoffman Agency team blog, written by our staff around…

PR across continents

Opening the Doors to Our New Digs in Taiwan 抵家

…video offers a virtual tour of the office: http://onlinepr-blog.com/wp-content/uploads/2019/09/HA-TW-Opening-Party-Event-Video-4.mp4 Let me try to capture and share that vibe with you. Naturally, everyone noticed our Periodic Table of Storytelling when passing…

Reflections on My Life at Hoffman

…I have a feeling that the 20th Anniversary blog will be peppered with stories about the friendships forged. While it may read like an Oscars Awards’ thank-you speech after a while,…

Hoffman Agency pictures from APAC

Giving Credit Where Credit is Due

…write a blog about my memories of Hoffman AP. And I’m happy to contribute because it presents the opportunity to give credit where credit is due. I joined The Hoffman…

Mark Plungy

The New Journalism: What the Media Industry Evolution Means for PR Pros

…is PR. Yet the business models have changed, sparking a digital Darwinism, where only the properties that can attract and monetize readers will survive. Today’s media and blogging properties are…

Changes ahead in Journalism

Who Leads the Charge for Content in the New Year?

…a brand’s daily content fix. We can ignite the multitude of engagements in Twitter, LinkedIn, Facebook, media relations, blog posts — and yes, sponsored content on big publishing platforms like…