Creativity in PR: Too Focused on the Big Idea?
…need for creativity in public relations Take a media relations campaign, for example, or ongoing content creation for a corporate blog. While there will certainly be some key themes within…
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Transforming from an Individual Contributor to a Team Player
…an agency environment. I knew building my career in PR needed an encouraging workplace. As I scrolled through the blogs shared by previous interns, one common theme emerged — the…
Visual Storytelling: A Critique of Mashable’s Maps Montage
By Rebecca Lansdell The Hoffman Agency, Hong Kong As Katie from our San Jose office recently pointed out in a blog post on effective PR pitching, journalists don’t write stories…
Making Sense of Data: Tips on Interviewing a Scientist
…your homework. Learn as much as possible about the person being interviewed because it will set the tone for the conversation. Explain your aims. Be explicit about what you want…
What Taobao Taught Me about PR and China
…a system that was equally awesome back home. A cash-on-delivery request would have been a deal-breaker, and a next-day turnaround of this nature is almost unheard of where I come…
We Are Family
…and siblings call us about news articles for brands they know we work with. Someone on our team once even came home to be presented with a piece of paper…
