How to Conquer Your First Week as a PR Agency Intern
…Friday and you’ve officially survived the first week of your internship. Congratulations! Now it’s time to head home for some much needed R&R. Enjoy your weekend and head back into…
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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask
…you need to customize the pitch to the specific journalist, his/her beat and the publication. Do your homework. Why the mass email blast lives on when it’s got the effectiveness…
Five Storytelling Techniques to Give Business Communications Liftoff
…opening up. Politicians certainly get this humanity thing with President Obama as the poster child. Take a look at the home page for Whitehouse.gov and the three areas highlighted: Natoma…
What They Don’t Teach You in Journalism School
…a smarter professional. Personally, I’ve found a great home at my current agency, which is on the smaller side. But you’ll have to decide which route works best for you….
Contrast, a Poor Man’s Failure in PR Storytelling
…involved positioning the Rolling Stone Magazine as a good home for all brands, not just the radical fringe. Contrast continues to be a go-to technique for advertisers like this ad…
PR Unchained with Quentin Hardy from The New York Times
…colorful, insightful, characters in peril, the story about going home.” “Know your own topic well and avoid facile tropes [when pitching].” “I get about 200 pitches a day and lean…
