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It’s Time to Get into the Content Driver’s Seat: How the Media Landscape is Changing

…alert them about informative thought leadership on the company’s blog. Sam Diaz, director of Content Creation at Blanc & Otus, formerly with ZDNet, the Washington Post and the San Jose…

Media Landscape Panelist Group

Introducing Chris Owen

…introduces himself and discusses the reasons why he joined The Hoffman Agency and how the quest for great stories led him to pursue a career in PR over journalism. http://onlinepr-blog.com/wp-content/uploads/2019/08/CO_MP_15min_normalised.mp3…

Chris Owen and Mark Pinset

5 Tips to Cure Writer’s Block

blog smoothie. In the end, we boiled it all down to the following: 5 tips to overcome writer’s block Step back from the draft and return with fresh eyes Lower…

Data-driven Storytelling with Matthew Lynley

…of the biggest boons of data-driven storytelling is the simple fact that it can “support the funnel,” as Matthew puts it: http://onlinepr-blog.com/wp-content/uploads/2020/03/Lynley.mp4 Simply put (and as any good PR guy…

data journalism

Responsible B2B Social Media Strategy during a Global Crisis

…joking or misleading content (such as April Fool’s Day) Stop posting evergreen content that feels less relevant during these unprecedented times Continue posting about company blogs, CSR efforts, news/press releases,…

coronavirus crisis comms

Better than Imagination: Lessons Learned from a Remote Internship

…I was tasked with drafting social media captions, media pitches, blog posts, coverage reports and more for clients in these fields. To do so in an effective manner, I first…

kyra hanson pr intern