Wires and Demoing in Las Vegas: Takeaways from My First CES
…their AI+IoT platform for smart home devices. Rather than a pile of casino winnings or a plush Donatello, I came away with valuable perspective on how companies need to be…
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Your Guide to the (Possibly) Perfect Virtual Awards Ceremony
…on Twitter how one might create an authentic stay-at-home industry awards event. It seemed to catch people’s imaginations, and before long we’d uncovered what are clearly the defining moments of…
How the Pandemic Taught Me Not to Have Plans
…the smoggy, rambunctious basin. I stayed in Carmel, Morro Bay and Santa Barbara along the long way home. Leading up to my first day at The Hoffman Agency, I lounged…
Prioritising Wellbeing: Agency Support for Individual Happiness
…much as I do. “When it arrived in its colossal box, I was out, and she was home. My wife sent me photos of Poppy sitting in front of it,…
B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world
…its employees. Home sweet home? It’s not the location that counts, but the result. Ina Rohe, Associate Director, The Hoffman Agency “If I want to network or have a coffee…
A Country in Dire Need of a Crisis Communications Plan
…occurred at 3:32 a.m., killing 309 people and leaving 70,000 residents without a home. L’Aquila is known for its historical monuments, but the disaster did not spare them, damaging roughly…
