The Worst Customer Service Narrative in the History of Branding
…it right. Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types. It’s just not…
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Contrast, a Poor Man’s Failure in PR Storytelling
…over a 10-year horizon. Naturally, publications covering the PR industry would jump on this data, but would a mainstream publication like The Washington Post report on this story? Of course…
This Week in PR: January 29, 2016
…violent swings in stocks and shareholders expecting the very worst from companies. The main piece of advice for PR professionals in China right now is to project an image of…
This Week in PR: February 12, 2016
…social media manager, some might think your job is a piece of cake. But a lot more work than the average person might expect goes into maintaining a brand’s social…
Nothing Says Storytelling Techniques Like An Anecdote
…to build out storytelling content that includes anecdotes. Keep in mind that once an anecdote is in the public domain, it plummets in value. Journalists can’t differentiate their stories with…
What’s in a Blog Title? Hopefully, not a Company Name
…successfully, there’s a critical catch to consider before proceeding. Content must remain non-promotional for the most part, especially the blog title, if you want readers to continue on past it….
