Building Bridges in the Year of the Dog
…flow, main headline and more were appealing and also were accurate when compared with the original materials. 5. Hong Kong isn’t just a bunch of tall buildings. . If you’re…
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GDPR in PR: A European Law That Impacts Everyone
…creation and maintenance to third parties. Cision, Meltwater, Roxhill Media and Vuelio are just a few of the providers of comprehensive media databases, investing numerous man hours in keeping thousands…
It’s Time to Get into the Content Driver’s Seat: How the Media Landscape is Changing
…the mainstream media call when they’re working on a story.” Peggy Northrop, CEO of Northrop Consulting, formerly EIC of More and Sunset, followed this up with a point about how…
Stop trying to be unique: PR needs to blend in more
Roberta Main Millar Account Director, Europe Blend in with the rest of the marketing mix that is. In fact, rather than just blending in, I would argue that PR needs…
Bloomberg Pushes for Diversity in Sources and Expert Spokespeople
…the main meal. Tell the story … with empathy Empathy was a common theme throughout the conversation, although it wasn’t mentioned explicitly. This is a game-changer when it comes to…
Has the trade show had its day (at last)?
By Mark Pinsent, Managing Director, Europe I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist…
