In the Rearview: A Summer at Hoffman
…to build and maintain relationships with the clients, coworkers and journalists we work with. My favorite part of my internship was participating in a story-mining workshop with a new client….
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Forging My Path in the World of PR
…this very moment — publications picking up your story. It was exhilarating! This communication was resting in my hands, and I had to do my part to maintain the reporter’s…
Never Not Learning
…believe that the story is newsworthy. Since the internet has become one of the main sources of information and news is coming from every corner of this earth, this can…
Social Media #Fail
…but there are the unlucky few that will go down in infamy. Fortunately, for those public figures and businesses that remain unscathed, the incidents below become case studies that we…
The Art of Visual Storytelling
…can afford the resources to create a highly polished video to share, which brings us to my last point … Plain Ol’ Photos Images still remain the most cost-effective…
Why New Media is Changing the Game for Strategic Communications
…are practically becoming collectibles, as online platforms like YouTube and digital music apps like Spotify and KKBox are becoming the main distribution channels for music. According to retail analyst firm…
