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Marshawn Lynch’s Winning “Unfriendly” Media Strategy

…and a myriad of other entertaining deflections. Lynch’s media strategy has become so notorious that many mainstream publications, like the Wall Street Journal, Daily Mail, The Atlantic, The Washington Post,…

The Value of Interactivity in PR

…have to consider their content and target audience. The balance in control over content between owner and participants should be carefully maintained for the interactive measures to be successful.  …

Rebirth: LEGO

By Chris Owen, Director, UK Def.: An event forces the main character to change their ways and often become a better person It’s hard to imagine — given its ubiquity…

Agency Leaders Attend Rigorous Cooking Class in the Spirit of Team Building

…Nomura, Iku Remi Pratama and Marc Sparrow joined by Chef Muybueno were quick to point out that they mastered the challenge. The greatest challenge came with the main dish —…

How People Make Our HA Values Matter

…when they join the company. To maintain and grow that trust, you must show that you are accountable and take responsibility for your actions. If you are accountable, we can…

hoffman values graphic