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Why Businesses in Hong Kong Should Get Social Media-savvy

…our take on the industry, but what about the mainstream business press? We’re always on the lookout for top-tier opportunities to demonstrate our clients’ thought leadership, but what about demonstrating…

Associate Account Executive

…time and people management Pursue integrated communications strategy that cover traditional PR, digital and social Contribute to client satisfaction while effectively managing resources for multiple accounts Effectively maintain a network…

Senior Account Executive

…you like where this story is leading, read on. The Plot Thickens: Job Description Media relations: Drive strategy for media pitching, maintain a network of media contacts, deliver signature stories,…

What 2013 Has in Store for Hong Kong:

…recovery in the mainland. With robust economic and financial integration between Hong Kong and China, we’re predicting that Hong Kong will increasingly strengthen its position as the gateway for multinational…

Going Wide: How Hoffman Branches Beyond Tech Communications

…sectors and organisations together? What has enabled our teams to win pitches for schools when some of our best case studies are about mobiles, maps or mainframes? Really, it all…

branching beyond tech communications

A Country in Dire Need of a Crisis Communications Plan

mainstream media’s “false” representation (Berlusconi was accused of controlling the media’s messaging). Social media was the main communication channel for the 3e32. Indicting the messengers: In 2011, seven members of…

L'Aquila, Italy - crisis communications plan