The B2B Blog with Zero Traction
…marketing campaigns that target specific companies. By tracking traffic by domain (tied to the incoming email), we captured the increased traffic from those specific companies to the blog. Our work…
Search Results: main/faq
Earned Media
…typically generates the most when it comes to content: news announcements. And where journalists have the greatest need, industry features (thought leadership) and non-public domain news, is where the PR…
Social Media
…is in short supply, as it is in any field. Most companies now see a social media presence as necessary, but many in b2b tech remain unwilling to invest in…
In Search of the Chinese Dream
…the East and West, create a cradle for a new economic empire in Beijing. Over the course of my PR placement, I have helped Mainland Chinese companies go global and…
Germany
…is the organ that pumps lifeblood throughout a body, it could be argued that as Europe’s largest economy, Germany plays a similar role for mainland Europe. We’d also suggest that…
The State of Social Media, 2013:
…One should not underestimate the value that content brings, particularly as it has become mainstream and the foundation in social media marketing efforts. Content presented through digital media is set…
