Senior Account Executive, B2B Tech PR
…Description Media relations: Play a leading role in driving media relations and pitching strategy, maintain a network of media contacts, and host media briefings with spokespersons and provide counsel Social…
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Staying Relevant in a Changing Marketplace
…your target market isn’t easy, but armed with these strategies and a willingness to accept the changing marketplace, you’ll be well on your way to maintaining relevancy and capturing success….
Life as a HA Intern: Hanna
…a positive attitude. I’m sure you’ve heard the age-old saying, “Always bring a pen and paper to a meeting.” I say, also bring along a positive attitude. Maintaining a positive…
How to be a Director — With Your Words
By Melissa Lewelling The Hoffman Agency, San Jose In today’s hyper-connected world of media and communications, visuals remain at the forefront of engaging content that attracts a reader’s attention. However,…
Cheryl’s Birthday: Capturing The World’s Attention With a Single Date
…continue; people who have shared the questions on their Facebook walls can now share the answers. Though these may not be the main reasons why #CherylsBirthday and #TheDress got almost-instant…
What Public Relations and Soccer Have in Common
…essential that the PR consultant handle the matter and remain cool amid all the chaos. Think creatively. The ability to unlock defenses with a single pass is a prized asset…
