GDPR in PR: A European Law That Impacts Everyone
…considered pitches that don’t take into account their specific areas of interest and focus, or general, scattergun approaches that border on spam. If GDPR has increased awareness of an appropriate…
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Trainings
…whether they’re speaking to people in New York, Shanghai or Tokyo. It can take a one-size-fits-all approach, failing to adapt to individuals and their circumstances. It also tends to teach…
A Social Media Dictionary:
…True Shawn What does it mean: To be a bystander How to pronounce: Dar(k) John You De Approved usage / comments: I have no idea. I am just an innocent…
Tech multinationals cannot afford to take their eyes off the road in China
…as the “China + X” approach gaining prominence. Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 (Shutterstock) On the communications front, the definition of what is…
Earned Media
…information that wins over customers and end up frustrated by the lack of media attention. Our Approach News Announcements Thought Leadership Final Thoughts Our Approach Our approach is to find…
Content Marketing
…of content. We take a journalistic approach to strike a balance between client and audience interests and ensure the work says something new, interesting and useful, applying storytelling techniques such…