Performance Content
…We need creativity to make the complex approachable and interesting. We then need to measure everything to ensure it performs and make tweaks on future content. Put simply, to be…
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This Week in PR: February 19, 2016
…color to appeal to emotion or promoting the exclusivity of an offer can help push your audience over the edge and make the purchase. And there’s more to learn than…
Visiting Hoffman in China — a global agency, locally relevant
…takes shape differently too. Where we have lots of competing social media apps to keep up with, China has WeChat — this is truly a “one app to rule them…
When looking to build resilience, first get your employer branding story straight
…55th anniversary summit. A spirited discussion highlighted the perennial issue of talent as a make-or-break factor. Other areas of focus included the need for a collaborative rather than transactional approach,…
Tackling Armies-of-One
…going on, decompressing is key. Lack of face time I don’t mean the app. In an office, you can lean over and ask a question; with remote working you need…
Three Things I Learned from Raising a Scholarship Fund
…fundraising to suit local needs. Miyagi prefecture – photographed July 2011 When recruiting applicants for the scholarship, we felt more strongly than ever the importance of offline activities. Since our…
