AllThingsD Journalists Share PR Do’s and Don’ts: Highlights from PRSA Silicon Valley
…say, a new product feature. An example of something that would draw him in – how a dog soiled a carpet and how that led to an app being created….
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Corporate Communications
…to the table; what you stand for as a business; your ethical stance on X, Y and Z; your approach to diversity and inclusion; and what you are like to…
Singapore
…local market experts to better understand the cultural nuances of their business environments. From there, we create strategies that allow for flexibility in tactics and approach. It does mean a…
Employer Branding and Recruitment Marketing
Services Employer Branding & Recruitment Marketing Stop appealing to everyone. Build a differentiated employer brand that’s anchored on exceptional employee and candidate experiences. Irrespective of macroeconomic factors, the battle for…
HR Storytelling: Is It Possible?
…audiences. As an advocate of storytelling in public relations, not only do we advise clients from different business sectors to apply storytelling techniques when they take media interviews, we also…
Why PR Should Treat Facebook Like a Media Property
…Facebook according to a Pew study. In the Facebook approach to distributing media stories, the value of the publication’s brand has little value. Instead, the value lies in the individual…
