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From Burritos to E. Coli: How Chipotle Crisis Communications Saved the Day

…of this nasty bacteria wreaking havoc, experts expected the public to turn on the beloved Mexican fast-casual chain. However, by applying some strategic PR and crisis management, Chipotle was able…

Data-driven Storytelling with Matthew Lynley

…What’s the appeal of data?” One of the key reasons Matthew outlined was that data from a company is immediately going to be proprietary to that company. Numbers are a…

data journalism

Portland Girl Enters The Hoffman Agency World

By Brooklynn Loiselle, Intern Having attended the University of Oregon, which was approximately 90 minutes from my hometown of Portland, I chose to study and pursue a career in PR…

hoffman portland interns

Taking the Next Step

…an application listing for interns and immediately knew I had to apply. Interning at The Hoffman Agency was too good to pass up, especially since it is an agency renowned…

Lauren Ruiz with a horse

Awards

…non-conventional influencer programs to microsites to thought leadership. Finally, we want to highlight the critical-path item to our creativity, client approval. We’re fortunate to work with clients with the guts…

Brand Marketing Goes Wild: Facebook for the Dead

…and on the front line. Fans became immersed and addicted to the story of Leon, wondering if he would ever see his wife again. This interactive approach to storytelling has…