Building the Brand Attribute of Innovation
…conclusion on their own “that’s pretty darn impressive.” Creating Stories That Land Our approach starts with what we term “discovery.” This involves sitting down with you to understand the potential…
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Taiwan
…through a single point of contact at our APAC hub for added simplicity. Our approach is firmly rooted in integrated marketing communications solutions that help solve business problems. PR is…
Going Wide: How Hoffman Branches Beyond Tech Communications
…realized that this approach only scratched the surface. So we collectively thought about our own school days and came to the conclusion that we all had at least one teacher…
Sifting Through Journalists’ Gripes and Grumbles for PR Lessons
…where storytelling expertise comes to the fore. Think like a journalist, not a promotional flyer. And get to the point. Why doesn’t PR think like a journalist and apply the…
Getting that #firstPRjob: thoughts and reflections
…Wadds and I would share an employer’s eye view on how junior professionals can best approach securing that first permanent role. We talked through how candidates can focus their search,…
Stop chasing your next promotion and focus on gaining experience instead
…is fuelled by taking a short-term approach to development, which simply doesn’t pay off in the long term. A senior role for requires depth of knowledge, skill, judgement and pragmatism…
