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What a Ride It Has Been

…gain valuable new business insight. A glimpse at my work-from-home setup Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to…

wfh setup public relations

Hope: Finding the Light at the End of the Tunnel

…I spent more than four months in countless interviews that resulted in automated emails that went a little like this, “We appreciate your interest in our company, but we’ve decided…

Cierra Nguyen headshot

A connect-the-dots moment brought me to the PR world

…perspective on how I wanted to integrate my learning and interests into a professional direction. As my graduation date approached, I had mixed feelings of nervousness and excitement to start…

wfh setup

Stumbling into Tech PR

…why communications and media studies fit me perfectly because I could apply my interests to many different avenues; the possibilities were endless. The difficult part was discovering where to apply…

Ming Gao

7 Ways You Can Help Your PR Agency Achieve Great Results

…clear vision of success. I can’t stress enough how important it is to have appropriate expectations and to agree on what constitutes success. If this doesn’t happen, it’s likely you’ll…

Successful PR campaigns

The Art of the First-person Essay: Part II

…under significant circumstances. It is not appropriate or advisable to go around pitching a first-person essay every time something goes cock-eyed. If you feel the need to engage in that…