Anatomy of a PR Campaign
…about why Apple didn’t incorporate sapphire into its iPhone screens. Your first instinct about sapphire was right. It’s not inherently flawed, and has real viability. While there is some basis…
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An Uncomfortable, But Necessary, Conversation – Talking Diversity
…to stay out of the conversation altogether. I would argue that’s the wrong approach and, if anything, now is the time to be even more proactive in your conversations about…
Life as a Hoffman Agency Intern: Alaric Ng
…of the most exciting summers I have ever had. I was never a science kid. I appreciate tech, but have never fully understood it. When something goes wrong with my…
A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness
…even if it’s more than the previous limits of 140, so deciding how to approach the situation with so few words can be difficult. Here’s what the teams created: Scenario…
The Bedrock of Success — Accountable: The Hoffman Agency Core Values, Part 3
…solving problems, and taking the time to acknowledge the great work our people do day-in and day-out. I see accountability applied in my teams in big ways such as when…
Coming Together — Team-oriented: The Hoffman Agency Core Values, Part 7
…have open lines of communication and feedback. Having a culture that is open-minded, plays to team members’ strengths, shows appreciation, and celebrates your and your peers’ successes is essential —…
