“You Sir, You Have 30 Days to Prove You’re an Exec of a U.S. Company With a License.”
…appointment with him. With no more than that to go on, I asked Lou to fly over and join me in our final appeal. I had one week left of…
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Establishing Connections across the Causeway
…approached me with great promise for an opening of a branch in Shanghai, which got us linking up and planning with Hoffman China, both the Beijing and Shanghai offices. Oftentimes,…
Inc. Magazine Features Agency’s International Expansion
The Agency’s global operation caught the attention of Inc. Magazine in 2007. Focusing on Asia, the journalist examined the different approaches used by the Agency in opening up international offices….
Where does the UK media’s interest in semiconductors lie?
…approach of focusing on strengthening areas such as chip design, where UK companies are already world leaders, was taken over trying to create UK-based semiconductor manufacturing capability. The aim isn’t…
B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world
…benefit from easier access to new channels and a multi- or omni-channel approach to marketing. A win-win situation for everyone. What’s more, it ensures that companies are already covered by…
Mortal marketers should not take Twitter’s rebranding as a blueprint for anything
…because he probably hasn’t figured them out. He explained the new name away with the vague intention of creating an “everything app” along the lines of WeChat. What it will…
