What 2013 Has in Store for Hong Kong:
…home in China and dedicating resources to help them come to grips with the Chinese landscape. This means getting to know local customers and suppliers better, appreciating the local business…
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Helping Non-tech Companies Tell Tech-led Stories
…new cloud computing application. The Perfect Way to Bake Innovation into Your Brand Every company wants to be known as innovative. The challenge lies in framing the idea, sharing the…
Branding & Design
…Apples of the world. At the other, you have countless startups that only start to consider these things a few months before going public, if at all. Especially in B2B…
How to be a Thought Leader
…but you can’t say it’s not appealing. Of course we want our clients to be thought leaders. That’s what will raise their brand above and beyond the competition (much in…
The State of Social Media, 2013:
…140-character limit encourages organisations to appeal to younger generations, especially as Facebook continues to enforce censors and privacy questions on its pages. Additionally, businesses should seriously consider making their websites…
Indonesia
…Instead, we apply the tools that we deem applicable to the challenge. The issue in question could be building brand influence as a new market entrant. Or changing perception after…