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PR Tips to Improve Your Personal Brand

…Be sure you’re sharing on the appropriate social platforms. If you’re a kindergarten teacher and all of your Facebook friends are accountants, your Facebook audience isn’t going to appreciate your…

The word "Brand" written in an open notebook

What a Degree in Journalism Taught Me About Public Relations

…learning curve. Additionally, there is nothing wrong with actually majoring in public relations, if that’s the field you hope to work in one day.” However, because of its widely applicable…

What the Heck is a “Word Visual”

…the visual appeal. Check out what happens if we take the same content, but package it with typography: Using type results in a less interesting visual. There’s a certain beauty…

How to Conquer Your First Week as a PR Agency Intern

…blocks of every campaign. Bottom line? Remain positive and look approachable. Your co-workers will see you as team player and someone who is fun to be around. This won’t hurt…

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

…Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC…

A Journalism Major’s Guide to PR

…as a journalism major. 1. Organize. Organize. Organize. While this may not apply to all journalism majors, it certainly applies to some. As a journalist, you may have one notebook…