This Week in PR: October 16, 2015
What is GameStop stopping this holiday season? How is Ad Block affecting the PR industry? Are you a hashtag pro? Check out the Hoffman team’s favorite PR blog posts and…
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Earned Search
…can deep dive on applying earned search to a corporate blog here. Our Approach to Earned Search Audit: Where do we stand today? What’s working? What’s not working? Research: How does…
Building Bridges in the Year of the Dog
…learned that in Asia messaging apps like WhatsApp and Telegram are king. Clients expect a more instantaneous, albeit less formal, response to their inquiries. Conversations that happen this way are…
The Hoffman Agency HBCU Scholarship
…under the communications umbrella at their attending HBCU. Applicants must complete the application process by March 14, 2025. The Selection Council reviews the applications and identifies the top candidates in…
Branding with the F Bomb, Contrast for Storytelling and the Future of Links
…15. Apparently French copywriters have more latitude than their American counterparts in shaping tag lines. On the other end of the spectrum, this one gets the prize for corniest use…
A Lesson in Stickiness: The Holmes Report In2 Summit
…on my “PR professional” nametag, it was thrilling to witness communication bigwigs commenting on industry trends firsthand. Between volunteer shifts, I was able to sit in on a few of…
