Connecting Dots on the Map: Building Bridges Across Hoffman APAC
…offers a perfect platform to fulfill my aspiration: becoming a bridge between China and the U.S. So I raised my hand to apply for the program. Considering my background, our…
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Adaptation in the Age of Artificial Intelligence
…Tech has historically been approached as a hurdle to overcome (or in some cases to avoid altogether), rather than an asset to be embraced. Like the kangaroo rat, public relations…
Mood Boosting Tunes of the Week
…back to Queen. This is music I’ve grown up to, and their multi-genre infused with rock approach has always appealed to me. Bohemian Rhapsody is a firm favourite, and I…
It’s Vital — 3 Tips to Survive as the Lowest Person in a PR Agency
By Cheyenne Shen, Intern (Taiwan) I can still recall how excited and clumsy I felt when I learned I was accepted to the internship program I’d applied for – and…
Learning is Experience
…love for reading fostered an immense appreciation for storytelling that followed me throughout my education. When faced with choosing a major as a freshman in college, public relations was a…
Better than Imagination: Lessons Learned from a Remote Internship
…approachable and maintains humanity. By incorporating the occasional emoji into a media pitch, along with puns and pop culture references in social media captions, I humanized my content. On paper,…
