The Internet Never Forgets:
…misconstrued online and will cast a bad light on us as well as affect our employer’s reputation. For that reason, guard what you say and apply the same judgement you…
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Multiple Markets
…of this approach is the client can manage the international effort through one individual which streamlines processes and saves time. We have other clients who prefer to directly manage each…
When Traditional Comms are Down:
…rush and is later placed elsewhere. This approach allows the company to establish contingency, and customers are not thrown off by broken links. Photo of damaged suitcase posted to an…
Services
…It’s not just about applying expertise to a plan. We’re fighters, an intangible that adds oomph! to our campaign execution. Services Earned Media Content Marketing Social Media Earned Search Crisis…
“In PR, You Never Give Up”
…to share the most rewarding moment of my career so far: when the article I pitched finally appeared. CEOCIO, a leading China IT business magazine, was my first successful client…
Crisis Communications
…the highest levels have to support. A poorly managed crisis can cost an organization dearly, in both reputational and bottom-line terms. That’s why our approach is always to prepare for…