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The Hoffman Agency Names Natalie Lowe Managing Director of Asia Pacific

…Agency, an independent global public relations company, has appointed Natalie Lowe as managing director of Asia Pacific. Lowe will be responsible for leading strategic initiatives such as driving business growth,…

Introductions, Please. New on the Job as MD in APAC.

…and now Shanghai, the city I’ve called home, for the past six years. Since my appointment announcement in November 2013, I’ve been asked the question, “How did I end up…

PR across continents

The Secret Sauce to Building (Meaningful) Relationships in PR

…out every once in a while to check in, say hello, even comment and add value to a journalist’s column when appropriate to show you care and are paying attention….

building relationships

Tips to Enhance Your Mobile World Congress PR Campaign

By Luica Mak The Hoffman Agency, London As Mobile World Congress (MWC) is fast approaching, we have received many requests from both existing and prospective clients about specific campaigns to…

How Do You Learn PR? Part 1.

…decisions on? At USC Annenberg we teach mandatory ethics courses where PR students learn how to apply ethical reasoning models to day-to-day situations they’ll be facing as professionals.   HA:…

What Happens When You Text Your Mom About PR?

…in being relevant and creative. Yet, maybe the apple doesn’t fall too far from the tree. Mom – I’m sorry for ever doubting you 🙂 Happy Mother’s Day, all!  …

What is public relations