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This Week in PR: September 18, 2015

…their mother were obsessed with the new Snapchat filters this week, PR News was thinking about the possible brand applications of Snapchat. With statistics like stories attracting 1 billion views…

This Week in PR

Using Broadcast Media’s Power to Fight Climate Change

…cause. With help from The Hoffman Agency, the appointed communications partner for the Earth Hour 2014 campaign, both organizations customized storytelling angles for each target broadcast program. Here’s what we…

3 Ways to Keep Your Client’s Blog Content Fresh

…few unique topics that might help. Venture Outside the Typical Blog Post Format The same principle mentioned above also applies to the type of blog content you’re developing. When you…

4 Attributes of a Successful PR Professional

…a fresh-out-of-college intern or a seasoned executive in the business, these attributes can be applied agency-wide. When it comes to success, the bar you set for yourself should be ever-rising….

Inside HA: Our Beijing Office Move

…an idea of what it’s like working from the client side. The designer/renovation company we selected worked closely with us to figure out appropriate solutions and to understand our needs….

Make Media Coverage Analysis Part of Your Communications Must-do List

…until 2012 when there was a significant decline. What was the cause of the drop in numbers? This is where we applied additional in-depth research into the company’s issues and…