This Week in PR: January 29, 2016
…level-headedness and take a proactive approach for communications to all stakeholders. Check back every Friday for our This Week in PR roundup to discover more PR industry trends and news….
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Nothing Says Storytelling Techniques Like An Anecdote
…a new Intel chip which after quoting the party line from one exec followed with this little ditty: The flattery came after Bloomberg News reported Intel CEO Paul Otellini’s apparent…
How Forever 21 Missed the Body-positive Mark
…Forever 21 respond? The company’s vice president of merchandising issued a statement to Business Insider, saying, “We always appreciate our customers reaching out when they have a concern and therefore…
Rise of the Robots: How PR is Dealing with “Doomsday Syndrome”
…your company’s story. Encourage Your Company to Stand for More Admittedly this point is geared more toward in-house marketers, but it can also apply to an agency PR team tasked…
How Elon Musk built global brands with zero marketing
…Analysts say that Tesla’s media approach—strategic tweets from Musk that build interest in upcoming corporate announcements, creating a steady dribble of information—is unconventional, but largely working. Building and championing a…
3 PR lessons from ‘Suits’
…a tip or two from the popular drama. Here are some lessons that even Specter would approve of: 1. Master the art of reading people. Specter plays poker. That’s how…
