How to make a first impression: You only get one* chance
…boss appear, nor did anyone explain anything about the place, it’s philosophy, or thank us for coming. It was an odd experience. I’m interested in customer experience, so I popped…
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Home for the Holidays: A Hoffman Look at Volunteering
…and kind. It was hard not to smile at everyone I encountered. I wore a neon pink sweater while volunteering because I thought it would brighten people’s day. Apparently it…
Washington, D.C. Through the Lens of a Storyteller : Never so clearly have I understood that the United States was built figuratively and literally on words.
…can seem overwhelming at times. For instance, I came to love and appreciate that in the midst of an intense day visiting the U.S. Holocaust Museum, I could find refuge…
RETURNING TO UNFINISHED BUSINESS
…my erstwhile colleague, Andy West, to our teams in Hong Kong and Singapore — as we once again collaborated on an appetising piece of new business. May there be many…
It’s Time to Get into the Content Driver’s Seat: How the Media Landscape is Changing
…Companies can take control of their content and design and leverage them in a way that appeals to the media. And PR agencies can be a key factor in that…
Tech Journalists in Hong Kong Share Insights with PR in Mind
…approaching media. Usual criteria that gets you coverage: raising significant amounts of money. But before you get to that stage, help the journalist understand why your product/service is significant as…
