Pirates, Data and Storytelling
…details — like the signs of a hurricane approaching — that he found in books and in recounts of sailors luckier than himself. Putting a tale into context makes it…
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Creativity in PR: Too Focused on the Big Idea?
…needs to be applied in this structure as in finding one winning creative concept, although it can be difficult to present in an aggregated form as creativity (for instance, in…
Stop trying to be unique: PR needs to blend in more
…have a blended team. But I suspect challenger brands and those in highly competitive markets will be shifting even further towards this new, blended approach. It may even become a…
Discussing Tech Communications in a Tumultuous World
…challenges presented by issues such as the current U.S./China trade war or the impending departure of the UK from the European Union. While these issues may appear to be out…
A Human Touch in PR
…of Journalism in 2020,” it became readily apparent that both parts are needed if one is to succeed in our modern era (read: crisis). It’s clear that PR has to…
HA Jamz Brings Out Our Sensitive Sides
…I’d only known for three weeks, with just two days’ notice. (Yes, I was a hopeless romantic who, apparently, desperately wanted to recreate a rom com, but that’s beside the…
