Key Takeaways from Our Visit with The Hoffman Agency Europe Team in London
…How do you land a tech story in big publications? What makes an impactful story? How do we as students prepare for agency life? What does the job application process…
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Unconventional paths to PR: How did we all get here? (Part 1)
…jumps in, it was a while after Charles Babbage …). At the time, though, a career in coding didn’t appeal, and my creative streak had me leaning towards marketing and…
Transforming from an Individual Contributor to a Team Player
…perform. The approach is to first help understand the agency environment, tools and platforms, then the accounts, scope of work and deliverables. Potentially, agency life provides the opportunity to develop…
90 Days Down and I’m Sticking Around: Five Secrets to Succeeding in Tech PR
…the bandwidth — say so! Double-checking is the name of the game. Mistakes happen, ESPECIALLY in the world of digital PR. Twitter copy can fly through approvals at lightning speed,…
Flying into PR
…interest. Then, I turned to my sleepy partner and told him I really wanted this position. “You say that about every job you apply for,” he said. “This time, I…
POV: Finding My Way into the World of Tech PR
…and depressing, and there seemed to be nothing bright to look forward to. And there I was, applying to every post-grad opportunity and facing constant rejection after countless interviews. It…
