Never Not Learning
…relations, social media management and online marketing are three distinct communication methods, they still go hand-in-hand, and I’m able to apply learnings from one profession to the other. Each form…
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The Hoffman Agency: When One Door Shuts, Another Opens.
…often to the London office. I also greatly appreciated the fact that Hoffman is an independent agency, which allows for major growth and more freedom. In the beginning, I was…
Social Media #Fail
…approach, content creation and standard operating procedures (SOPs) are basic elements. Social media blunders have proven that dishonesty will be discovered and does more harm than good. Create guidelines…
The Art of Visual Storytelling
…Bolt lived up to his namesake. You’ll really have to see it in action to truly appreciate this superhuman achievement. For PR practitioners, if you think images are effective, their…
Why New Media is Changing the Game for Strategic Communications
…are practically becoming collectibles, as online platforms like YouTube and digital music apps like Spotify and KKBox are becoming the main distribution channels for music. According to retail analyst firm…
Oliver’s Twist in Hong Kong’s Bun Festival
…depicted British celebrity chef Jamie Oliver and a farmer. The special appearance was part of Jamie Oliver’s Food Revolution Day (May 17) and the Cheung Chau Women’s Association’s efforts to…
