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Keep Your Audience on Your Side: 3 Tips to Crisis Communication on Social Media

…using an official hashtag and reassuring stakeholders. Thirty minutes after the accident occurred, they released a statement acknowledging the incident and promising to investigate the matter further. Compare this to…

Tech PR — Not What It Seems to Be, But More

…it’s always better for people to know where you are with something than wonder. Also, a very Hoffman-specific hack: always tag the email aliases. You’ll thank me later for that…

Visual Storytelling: A Critique of Mashable’s Maps Montage

…as mobile, geo-tagging and StreetView – we know that a map can hold enormous potential. At Hoffman we are huge advocates of visual storytelling; the humble map is a great…

Target Misses the Target in Responding to Massive Security Breach

By Stephen Burkhart The Hoffman Agency, San Jose Target’s tagline is “Expect More, Pay Less.” But after Target’s massive security breach, the new slogan really should be: “Expect the Worst,…

Target credit card crisis communication

Billboards from Around the World – Geico

…a bar waiting for a drink. Who wouldn’t love this memorable character? After you recover from the gecko’s stare, your eyes settle on the tagline, which starts off with an…

geico gecko

When Your Friends Aren’t Football Fans: A Lesson on Knowing Your Audience

…to mine. After winning a brutal championship game in my adult recreation football league, I posted this picture to Instagram to celebrate. Notice the first hashtag? When I got to…