…using an official hashtag and reassuring stakeholders. Thirty minutes after the accident occurred, they released a statement acknowledging the incident and promising to investigate the matter further. Compare this to…
…it’s always better for people to know where you are with something than wonder. Also, a very Hoffman-specific hack: always tag the email aliases. You’ll thank me later for that…
…as mobile, geo-tagging and StreetView – we know that a map can hold enormous potential. At Hoffman we are huge advocates of visual storytelling; the humble map is a great…
By Stephen Burkhart The Hoffman Agency, San Jose Target’s tagline is “Expect More, Pay Less.” But after Target’s massive security breach, the new slogan really should be: “Expect the Worst,…
…a bar waiting for a drink. Who wouldn’t love this memorable character? After you recover from the gecko’s stare, your eyes settle on the tagline, which starts off with an…
…to mine. After winning a brutal championship game in my adult recreation football league, I posted this picture to Instagram to celebrate. Notice the first hashtag? When I got to…
