Tech PR
…centers Application development And the list goes on. The News Release Supply and Demand Holistic Approach The News Release Alone Does Not Work in Tech PR The internet has commoditized…
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The Art of Selling in Public Relations
…salesperson. Selling an intent Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant. But that itself requires a…
Hoffman Agency Shows Appetite For National Pizza Month
…Share this image on your site <div style=”clear:both”><a href=”http://onlinepr-blog.com/hoffman-agency-shows-appetite-for-national-pizza-month”><img src=”http://onlinepr-blog.com/wp-content/uploads/2016/10/Pizza-Infographic_V5.5_R6-01.png” border=”0″ /></a></div><div></div> We often describe our global collaboration as our secret sauce. In this case, it’s of the tomato variety…
Applying Supply-and-demand Economic Theory to Media Relations
By Lou Hoffman Hoffman Agency, CEO The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think…
Comedy in brand marketing: Connecting with customers as opposed to consumers through humour
…a genre, ‘comedy’ is well recognised, but how can we apply the Plot’s rules in terms of a brand? Importantly, in the context of the Seven Basic Plots, ‘comedy’ is…
An Educational Approach to Examining our Biases
…selected a few episodes that touched on broader BIPOC and racial issues that were most applicable to the agency: After Being Called Out For Racism, What Comes Next? What’s In…
