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Southeast Asian Tech Must Perform a Delicate Balancing Act in Trump 2.0 Era 

Southeast Asia plays an increasingly significant role on the global stage. Home to some of the world’s fastest-growing economies, it is a hub for manufacturing and supply chain diversification as companies seek alternatives to China. Industries such as electronics, semiconductors, automotive production, and electric vehicles are thriving.   However, all eyes are on the return of…

Tech in 2025: Five Comms Trends to Turn into Opportunity

Explore five tech communications trends to turn into opportunities in 2025 from Hoffman’s Chief Global Officer Caroline Hsu.

From Numbers to Narratives

Maiya Nishime shares how her passion for writing and storytelling lead her to a PR internship at the Hoffman Agency.

From Law to Tech: How I Made My Way to The Hoffman Agency

Taylor Yamada shares her professional journey from pre-law to public relations, eventually landing a PR internship at Hoffman.

A Farewell to Cookie-Cutter Comms: How to Cross Borders and Create Strategies That Move the Needle in APAC

Chief Global Officer Caroline Hsu moderated two PRCA talk sessions looking at ways multinationals can become more nuanced in their approach to a region more complex than many imagine.

No Time for Nostalgia: Tech Is a Unifying Force for Growth in the New Hong Kong

General Manager Kevin On explains why Hong Kong’s evolving cultural identity and sense of entrepreneurialism foster swift tech innovation.

Futuristic city landscape