Navigating the Global Minefield: Reputation Management in the New Global Trade Landscape
The Hoffman Agency’s guide to reputation management in a politically charged climate influenced by the US-China trade.
From Childhood Curiosity to a Career in Tech PR: My Journey to Hoffman
Rebecca Chiang shares how she turned a childhood curiosity in tech into a career at The Hoffman Agency as a Public Relations Intern.
Political Campaigns to PR: Maybe They Aren’t That Different?
Katie Kishton shares how a background in political campaigning prepared her for a public relations internship at The Hoffman Agency.
Embracing the Uncertain: How My Post-Grad Journey Led Me to The Hoffman Agency
Ashley Chung shares post-grad journey and experience as a Public Relations Intern at the Hoffman Agency
The Hoffman Agency, an Independent Communications Consultancy Focused on Tech, Strengthens Global Proposition with the Acquisition of CCGroup
The Hoffman Agency announced today that it has acquired the CCGroup, a PR-led marketing firm focused on the tech sector and based in London. “With the addition of CCGroup, we go from ‘small but mighty’ in London to a ‘force of nature,’” said Lou Hoffman, CEO of The Hoffman Agency, who added that the two…
Global Maps, Local Gaps: The Truth About Multimarket Success
Hoffman’s Chief Global Officer Caroline Hsu shares why larger global footprints don’t always lead to more effective multimarket marcomms.
