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World Photography Day 2023: Framing Tech Stories

We explore the importance of visual storytelling in tech PR and share our tips in celebration of World Photography Day 2023.

world photography day 2023

From the Classroom to the Office: My Experience as a Hoffman Intern

Portland PR intern Julian Castillo discusses how the Hoffman Agency has smoothed his transition from college to the public relations profession.

Man standing with arms crossed wearing University of Oregon lanyard.

The Risk that was Always Right: Finding My Direction at Hoffman

Portland PR Intern Madeline Ryan describes her path from journalism enthusiast to tech PR geek.

Woman standing with graduation cap and stole in front of University of Oregon logo.

Entering the Hoffman Agency

Boston Design Intern Anny Nguyen explores the intersection between the PR world and her love for graphic design.

Woman wearing graduation stole standing in front of lake with skyscrapers in the backdrop.

Mortal marketers should not take Twitter’s rebranding as a blueprint for anything

The chaotic rollout of X (formerly Twitter) is a stark reminder of the importance of strategic rebranding with a strong communication strategy.

Photo of X logo atop a building.

Embracing Tech PR: The Beginning of My Story

Portland PR intern Illeana Faugno explores the balance between broadening her tech horizons and embracing storytelling.

Woman wearing white dress standing in front of University of Oregon logo.