Semiconductor Firms Need To Become Strong Employer Brands To Realize Global Expansion Goals
We explain three essential elements for semiconductor companies to consider when devising their employer branding strategy.
World Photography Day 2023: Framing Tech Stories
We explore the importance of visual storytelling in tech PR and share our tips in celebration of World Photography Day 2023.
From the Classroom to the Office: My Experience as a Hoffman Intern
Portland PR intern Julian Castillo discusses how the Hoffman Agency has smoothed his transition from college to the public relations profession.
The Risk that was Always Right: Finding My Direction at Hoffman
Portland PR Intern Madeline Ryan describes her path from journalism enthusiast to tech PR geek.
Entering the Hoffman Agency
Boston Design Intern Anny Nguyen explores the intersection between the PR world and her love for graphic design.
Mortal marketers should not take Twitter’s rebranding as a blueprint for anything
The chaotic rollout of X (formerly Twitter) is a stark reminder of the importance of strategic rebranding with a strong communication strategy.
